Bonsie Skin to Skin Babywear, LLC (“we,” “our,” or “us”) is a small company and we make a
product that we are proud of. We have implemented a policy for advertised prices (the “Policy”) within the United States.

The infant/babywear industries are extremely competitive. In order to keep up with bigger companies, we pay close attention to the quality reputation, brand image, and good will around our products and trademarks. We also appreciate all the different people who sell our product (“Sellers”) and the tremendous customer service, product education, time, money, resources, and other efforts they put into presenting our products in a high quality manner. This Policy is intended to support these efforts by increasing brand value, brand reliability, retailer incentives, advertising effectiveness, and customer satisfaction. We are proud of our reputation for quality and want to maintain it so we can continue making awesome products and happy customers.

INTERNET SALES

Reseller shall not market or offer for sale the Products on any website or fulfill Reseller’s sales of Products through any website without prior written consent from Bonsie Skin to Skin Babywear. Selling on third party marketplace sites (e.g., ebay, Amazon, Walmart Marketplace, Sears Marketplace), drop-ship accounts (e.g. Rakuten.com, Newegg.com, Overstocking.com, Jet.com), classified sites (e.g. Craigslist.com, Facebook Marketplace), or via direct messages on Internet forums is strictly prohibited. Violation of this paragraph is considered a material breach of this policy and may result in Bonsie Skin to Skin Babywear blocking a Reseller’s account.

MINIMUM ADVERTISED PRICES

It is our policy that Bonsie Skin to Skin Babywear products have an advertised pricing structure no lower than 20% below the Suggested Retail Price (“SRP”). Under this Policy, the SRP and Minimum Advertised Price (“MAP”) for each of our products is:

➔ Solid Color & Patterned Footies/Footless:
◆ SRP = $32.99 USD | MAP Limited to $26.99 USD

➔ Solid Color & Patterned Gowns with Matching Knotted Hats (Baby Bag Sets):
◆ SRP = $39.99 USD | MAP Limited to $32.00 USD

➔ Solid Color & Patterned Rompers:
◆ SRP = $29.99 USD | MAP Limited to $24.99 USD

➔ Solid Color & Patterned Cuddle Sacks:
◆ SRP = $49.99 USD | MAP Limited to $40.99 USD

We reserve the right to choose whom we do business with and to discontinue sales with anyone. If you, or any Seller, ignore MAP or this Policy, we may decide, in our sole discretion, to take action, including, but not limited, to the following:

(1) sending notices about our MAP and this Policy;

(2) restricting accounts; and

(3) canceling orders, refusing to accept new orders, and otherwise terminating business
relationships.

This Policy and our MAP prices represent our one-sided, unilateral policy decision as a company. Sellers are always free to sell the Products at any price they choose, in their absolute discretion. Notwithstanding anything to the contrary, expressed or implied, this is our company Policy, not a binding agreement with you or any Seller. We are not asking for and will not accept any agreement about this Policy.

This Policy and MAP cover advertised price, not actual sales price. The advertised price includes advertising in any and all media, including, but not limited to, flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, television, radio, public signage, websites, Internet communications, social media sites, apps, or any other electronic media. For advertising multipack offers, the MAP of the multipack is the quantity of SKU(s) in the multipack multiplied by the respective MAP of the SKU(s) in that multipack.

This Policy does not establish maximum advertised prices. We do not have a policy regarding the price actually charged by Sellers. It does not violate this Policy to advertise “lowest prices,” “meet or beat pricing,” “call for pricing,” nor any similar phrases as long as there is no price below MAP advertised next to the phrase.

The MAP Policy does not apply to solely on-premise or in-store advertising that is not distributed to customers. We monitor Sellers uniformly to ensure that advertising corresponds with this Policy. We may find, in our discretion, that other advertising activity is designed to circumvent the intent of this Policy and thereby violates this Policy. Any strike-through or other alteration of the Minimum Advertised Price in an advertisement violates this policy. Unless specifically authorized, “bundling” or including a free or discounted product (whether made by Bonsie Skin to Skin Babywear or another manufacturer) with a Bonsie Skin to Skin Babywear Product violates this Policy. We may discontinue specific products, hold promotions for specified products, or engage in “close out” sales of products. In such events, we reserve the right to modify or suspend the Policy with respect to affected products by notifying Sellers.

As we improve our business, we may change or cancel this Policy at any time. We will use reasonable efforts to ensure that Sellers have notice about changes or cancellations to this Policy within thirty (30) days of any change.

Please don’t hesitate to contact joey@bonsie.com with your business name and address if you have any questions about how this Policy works. We like hearing from the awesome people selling Bonsie Skin to Skin Babywear products.